旅游行为研究回顾与评价管理（Review and evaluation management of tourism behavior）.doc

旅游行为研究回顾与评价管理（Review and evaluation management of tourism behavior） Preface As tourism becomes the leader of service industry, the study of tourism behavior becomes more and more important. Through the study of tourism behavior to promote the development of tourism, it can create huge economic and social benefits for our countrys economy. Meanwhile, in China, college students tourism is the main part of the youth tourism market, and the development of College Students tourism activities is of positive significance and significance to the development of Chinese society. On this basis, the relevant scholars combined with college students tourism consumer behavior survey, analysis of contemporary college students travel consumer behavior depth analysis. I. Research and development of tourism behavior The study of tourism behavior includes the following elements: tourism motivation, tourism decision-making, tourism consumption, spatial behavior, market segmentation behavior, empirical research, etc.. The study of tourism behavior in China started in the middle and late 1980s, but most of the researchers are scholars of geographical background, so there is a bias in the study. In 1983 Ruji Tu led by a group of writers, in 10 countries dozens of domestic travel agency in the tourists perception of Chinese tourism destination, began the study of the behavior of tourists. The study of tourism behavior began to enrich after 90s, and today it has gained diversified research results in various fields. In the study of tourism motivation, Qiu Fudong (1996) believes that 3 factors, age, occupation and per capita income, have a very significant impact on the level of tourism motivation. Zhang Weihong (1999) divided the tourism motivation into 5 levels, conducted quantitative analysis and evaluation of tourism motivation through sampling survey data, and proposed decision-making to guide tourism motivation. Liu Chun (1999) thinks that tourism motivation has multi sources, and summa