景区分散经营与旅游体验的矛盾（The contradiction between scenic spot management and tourism experience）.doc

景区分散经营与旅游体验的矛盾（The contradiction between scenic spot management and tourism experience） The contradiction between scenic spot management and tourism experience The contradiction between scenic spot management and tourism experience 2008-12-20 15:10:04 Abstract: in this paper, based on the related theory of the tourism experience in Xiangxi, Phoenix tourism scenic area as an example, discusses the transfer of operating rights of tourism resources, decentralized management and conflict and reason between the tourism experience, and puts forward relevant strategies to solve this contradiction. Key words: tourism experience, decentralized management, experiential marketing, contradictory Phoenix Since 1997, Hunan province respectively to entrust management and lease management of the transfer of scenic area of Zhangjiajie Huanglong Cave and BaoFeng Lake since, according to incomplete statistics, as of the end of 2004, the country has more than 300 scenic areas (spots) in different ways the transfer of management rights. The quality effect of management of operation right transfer after mixed, with the passage of time, all kinds of contradictions and problems emerge gradually, the tourism scenic spots scattered the contradiction between business and tourism experience to explore. The connotation of tourist experience When tourists begin to travel, they begin an experience process. In this process, tourists can acquire various knowledge from the outside world and meet their travel needs through the constant contact with the outside world. Tourism is essentially an experience, and Professor Xie Yanjun explicitly suggests that the hard core of tourism is tourism experience.. Therefore, the process of tourism experience is through tourism individual and the outside world have temporary contact so as to change the psychological level and adjust their psychological structure, the result is between the surface morphology of inner psychological activities and tourism object tour