杭州日报报业集团推进战略转型（Hangzhou daily newspaper group promotes strategic transformation）.doc

杭州日报报业集团推进战略转型（Hangzhou daily newspaper group promotes strategic transformation） Hangzhou daily newspaper group will promote the strategic transformation, and will vigorously develop digital printing business time: Abstract] Hangzhou newspaper group can be said to be one of the earliest attempts to print the multimedia spread of newspaper group. In December 6, 1993, when the Hangzhou daily afternoon edition spread through the online service network in Hangzhou, it opened the prelude to the computerization of Chinese newspapers. In the current digital and network age, development environment and market structure of the media industry is undergoing profound changes, has brought extensive and profound influence on the development of high technology to the media industry production, dissemination and audiences reading habits. Chinese media industry is in an important period of development, how to keep up with the trend of development, strengthen the interaction with the user, to encourage audience participation, encourage the traditional media and new media technology, enterprise operators win-win cooperation, promote the transformation of the traditional newspaper industry progress, is our common concern of journalists. The 2009 World Media Summit, which has just ended in Beijing, also lists the challenges faced by traditional media in dealing with the challenges of digital and networking technologies. This shows that digital has become a common concern of the global media. In recent years, under the impetus of the press and Publication Administration and the efforts of the media industry, the digitization of Chinas newspaper industry is developing in depth both in theory and practice. Hang newspaper group is also like this. Hangzhou newspaper group can be said to be one of the earliest attempts to print the multimedia spread of newspaper group. In December 6, 1993, the Hangzhou daily afternoon edition was transmitted through the Hangzhou online service network, It ope