民俗风情与历史文化在广告中的作用（The role of folk customs and historical culture in advertising）.doc

民俗风情与历史文化在广告中的作用（The role of folk customs and historical culture in advertising） The role of ethnic customs and historical culture in advertising News lovers - modern advertising In our daily life, folk customs are related to each other in history, culture and advertising. National, folk or folk customs do not exist in isolation, but grow in the fertile soil of social life. Similarly, society is not an empty concept, but constructed by living people and their cultural activities. Folk custom is the most widely concerned form of life. On the one hand, it takes on a long and powerful traditional culture. On the other hand, it pursues new fashions. The folk custom inherits the history, is the spiritual architecture which the years cast, the local folk custom is the accumulation deep historical culture externalization. Advertisers should stand on the connecting point of human culture, history and reality, based on the national conditions and customs of different countries, and excavate the folk custom of folk custom in real life. Advertising is the disseminator and shaper of culture, and the advertising culture of any nation is influenced by its own traditional culture, customs and national psychology. In the context of todays modernization and economic globalization, a series of relations between civil and Orthodox, traditional and modern, ethnic culture and economic globalization have become increasingly prominent and important. Advertising must combine a countrys customs, feelings and habits, but also to take care of the national mood. A few years ago our advertisement for having heard it many times: Confucian house wine, very homesick. The success of this advertisement has an important bearing on our national traditional culture, customs and national psychology. Our traditional culture, Confucius seems to represent our authentic, is our root, so drink the Confucian house wine, naturally can think of home, but the house is a sense of family, it is a country, can also