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民营医院的经营战略(Management strategy of private hospital)
民营医院的经营战略(Management strategy of private hospital)
Release of private hospitals under the new situation of business strategy: 2013-01-29 source: | Department of orthopedics hospital management network _ China Department of orthopedics hospital management information platform | editor: Dong | view: 88 adorable
(1) actively adapting to changes in the market economic system;
Under the present market economy condition, the hospital management pattern has already changed from the supply type to the management type. Large general hospital should follow the rules of market economy, actively adapt to the new business model, adjust the management mechanism, service mode and competition mode, adhere to the management idea of high quality, high efficiency and low consumption, the relationship of scientific management means to adjust the cost, profit, quality, strengthen management, improve the effectiveness and efficiency of. Large general hospitals should maximize their talent, technology and equipment advantages, to improve the quality of medical services at the same time, and actively carry out teaching, scientific research, prevention, health care, preventive health care, health management, cosmetic, medical rehabilitation and other services to establish and develop the hospital, to take the patient as the center the service concept for the expansion of the customer centered, all the patients, their families and the normal population as the reality of hospital customers, prospective customers, potential customers and group customers, and strive to build the model, equality, harmony, good doctor-patient relationship, and strive to develop the potential market of medical industry, expand the service channel, expand the scope of services continuously improve the medical service market share, promote medical services continuously to develop in depth.
(two) actively adapt to the reform of the medical insurance system
Large general hospitals are often designated hospitals of var
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