民营医院的管理（Management of private hospitals）.doc

民营医院的管理（Management of private hospitals） 27 strokes of private hospital management Social medical institutions are for-profit private hospitals, it determines the nature of the hospital construction must meet two criteria: (1) the administrative department of Health issued the medical institution norms; (2) medical market positioning. Small and medium-sized private hospitals earn 70% - 80% of their income from outpatient services, while state-owned hospitals earn 70% - 80% of their income from the wards. Therefore, the construction of small and medium-sized private comprehensive hospitals should be outpatient, supplemented by wards. Then, in accordance with the elegant environment, excellent equipment, excellent talent, preferential prices, high quality services, five high-end medical elements, such as McDonalds, KFC style standardized construction or reorganization. To brand hospital image publicity to the public. Two, people-oriented People oriented is to regard people as the most dynamic, dynamic and creative factors. Different posts choose different talents. Staffing and echelon combinations should be coordinated with hospital work. The president must have both ability and political integrity, kindness and pioneering spirit, must have the ability to mobilize all positive factors inside and outside the hospital brand building more hospitals, more important is to be able to move forward with the times, shenshiduoshi hospital, timely adjustment according to the changing pattern of the medical market to keep up with the new situation; good skills, good doctor must customer communication, will do performance; the nurse must be good image, good technology, strong sense of responsibility, good at promotion by treating physicians to customers; medical guide must be good image, good smile, strong sense of responsibility, good at customer referral hospital and the treating physician; medical personnel must skills, strong sense of responsibility, good service attitude. In