没落企业构造内的不良管理净化源（The bad management sources in the declining enterprise structure）.doc

没落企业构造内的不良管理净化源（The bad management sources in the declining enterprise structure） Good mood is a source of pollution, every day in the mutual infection, eradicate initiatives is to find the source and its purification, decline! Shang Feng Do you have this experience: Good morning, your heart go to work, the bureau is early height stuck in the road, traffic jams are forced to work for many people, at this time if there is a bad start where the driver honked, that has been tried the way people will be as Xuanxie my dissatisfaction, this kind of mood will be done quickly. At this point, some people have been accustomed to such a traffic jam, but it will be infected by this kind of bad mood, everyone is more and more angry, all the streets are probably boiling, this is bad mood purification. You must have met a similar situation: there are several side all blame colleagues, whether in a week is a 1998 American experience marketing strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post indus