广告词翻译化品.pptVIP

广告词翻译 化妆品篇 目录 修辞格 翻译方法 修辞格 拟人 双关 比喻 夸张 押韵 仿拟 排比 拟人 So rich. So creamy. It hugs your lips.(L’OREAL New Color RICHE Creamy Lipcolour) Maxam erases years off from your skin.(美加净) 岁月的小皱纹不知不觉地游走了。 双关 Make up your mind before you make up your face。 化妆前慎选化妆品。 比喻 I wear nothing but a few drops of Chanel No.5. 夸张 Look young in only two weeks. 两周之内变年轻 We have the best technology. Choose the one that fits you! (Lancome lash) The most unforgettable women in the world wear Revlon。 世界上最令人难忘的女人都用露华浓。 She’s got a style all her own. Her smile could heat up a nation. Her fragrance captured a country (Lady Stetson Perfume) Stetson 女士香水属于特立独行的魅力女性，倾国倾城，芳香四溢。 押韵 要想皮肤好，早晚用“大宝”。（大宝） Dabao morning and night, makes your skincare a real delight. With “ Dabao ”morning and night, sooner or later your skin shall highlight. 仿拟 The lass who lassos the lad laughts last. 搞得定小伙子的女孩才笑到最后。 谚语：He who laughs last laughtss best. 排比 Colors that last so long . Blend so smooth. Stay so true.(That’s no lie !) 经久不退的色彩，匀称平滑的调和，形象逼真。（绝非谎言） No film. No residue. Just soft, smooth skin.(OLAY Complete Moisturizing Body Wash) 翻译技巧 直译 意译 改译 增译 直译 Source of enchantment. 诱惑之源。 Tommy,the new American fragrance from Tommy La Kleur. 汤米，来自汤米拉克莱尔的全新美国香水 意译 Maybe she’s born with it---maybe it’s Maybelline. 美来自内心，美来自美宝莲。 改译法 A proven challenge to wrinkle. 消除皱纹，马到成功。 增补型 Love me tender，love me true.(Lvdanlan cosmetics) 绿丹兰----爱你一辈子