海丝文化背景下的广彩艺术融合及设计传承-包装工程.PDF

第 38 卷 第 16 期 包 装 工 程 2017 年 8 月 PACKAGING ENGINEERING 195 海丝文化背景下的广彩艺术融合及设计传承 黄芳芳 （广东工业大学，广州 510090 ） 摘要： 目的 通过分析广彩在海丝文化背景下产生的杂糅中学西法的艺术融合特征，探讨广彩艺术在现 代设计中的发展对策，以及更好地传承和发扬广彩艺术，不断丰富现代设计的内容和维度。方法 以广 彩在特殊历史语境下产生的艺术特征为出发点，总结其在纹饰题材、色彩、工艺技法上体现的异质性文 化倾向，并列举相关案例提出广彩设计传承的基本策略。结论 广彩艺术具有不可制的独特魅力和历史 文化价值，是承载中西经济与文化交融渗透的物质存在，开辟广彩艺术设计传承的新思路和新空间，可 促进广彩艺术在传统继承与现代设计上的共生共荣。 关键词： 海丝文化；广彩；艺术融合；设计传承 中图分类号：J524 文献标识码：A 文章编号： 1001-3563(2017)16-0195-06 The Inheritance and the Fusion of Guangzhou Printed Art Design under the Back- ground of the Maritime Silk Route Culture HUANG Fang-fang (Guangdong University of Technology, Guangzhou 510090, China) ABSTRACT: Through the Guangzhou printed in Maritime Silk Road culture under the background of Western art fusion feature mixed school, it discusses the countermeasures for the development of GuangzhouPrinted in modern design, in order to better inherit and develop Guangzhou Printed, constantly enrich the content and dimensions of modern design. Taking the artistic features in the special historical context of Guangzhou Printed as a starting point, it sums up the cul- tural tendency of the heterogeneity in the theme, color and craft, and some related cases and puts forward some basic strategies to design the inheritance of Guangzhou printed. Guangzhou printed can not be the unique artistic charm and historical and cultural value, it is the material existence of Chinese and western economy and culture, to open up new ideas and new Guangz