中外合资企业本土发展的冲突与融合-时间财富.docVIP

中外合资企业本土发展的冲突与融合 摘要 随着经济全球化进程的加速大量中外合资企业的现各国企业的跨国日益频繁中外合资企业的跨文化管理势在必行The conflict and fusion Sino-foreign joint venture enterprise local development Abstract With the acceleration of economic globalization, the emergence of a large number of Sino-foreign joint venture, nations of the international business activities have become increasingly frequent, Sino -foreign joint venture enterprise cultural differences and the formation of cultural conflict in the very great degree directly or indirectly affect the enterprise multinational business strategy, the implementation of a Sino -foreign joint venture enterprise cross-cultural management is imperative. Financial crisis caused by the global economic slowdown and capital market downturn, but the Chinese market strong contrarian make more and more international enterprises in China to seek cooperation and development, and a Sino -foreign joint venture enterprise as effective investment and cooperation mode and extremely popular, a joint venture is capital, technology, commodity and management, but also the integration of east and west two kind of culture collision, conflict, the product from different social system and different cultural background of the parties, in common established joint venture enterprise, in the face of different marketing idea, different enterprise culture, different management mode, how to effectively integrate resources advantage, reduce the operation risk, be subject to be solved urgently. Based on the case analysis and literature review analysis method is to different three Sino-foreign joint venture enterprises as an example, the enterprise development of conflict and fusion case analysis. Due to the Sino-foreign joint venture enterprise foreign managers and local staffs cultural background difference, can cause their work and communication between the certain obstacles, if not understand or explain unknown, long before, can cause misunderstanding deepen, further intensification of the disp