宋代对钱文化在中国风系列化包装中的影响-包装工程.pdfVIP

包 装 工 程 第 38 卷 第 8 期 88 PACKAGING ENGINEERING 2017 年 4 月 宋代对钱文化在中国风系列化包装中的影响 唐甜 （天津理工大学，天津 300384 ） 摘要： 目的 探讨宋代“对钱”文化对中国风系列化包装的影响，提炼“对钱”文化与传统元素，归纳 其哲理思想运用于系列化包装设计中，强化品牌意识的同时传播民族文化。方法 通过文献资料法、对 比分析法和综合分析法，对宋代“对钱”形制、文化、书法艺术等进行探究，结合中国风系列化包装设 计，探讨两者之间的相互关系与影响。结果 宋代“对钱”所反映出的传统文化与哲理思想在诸多方面 影响中国风系列化包装设计。结论 中国特色的系列化包装设计应当汲取中国元素，发展中国风格，弘 扬中国文化，最终形成具有典型的文化特色的中国风系列化包装，应用于中国品牌，增强品牌辨识度与 市场竞争力。 关键词：对钱；中国风；系列化包装；影响 中图分类号：TB482 文献标识码：A 文章编号： 1001-3563(2017)08-0088-04 Influence of Song Dynasty on Pair Coin Culture in Chinoiserie Series Packaging TANG Tian (Tianjin University of Technology, Tianjin 300384, China) ABSTRACT: It aims to discuss that the Pair Coin of Song Dynasty influences on Chinoiserie series packaging. It ex- tracts and purifies the Chinese traditional culture and elements from Pair Coin, concludes the philosophy and ideology to use in series packaging design. Chinoiserie series packaging can strengthen the awareness of brand and spread national culture. Through the literature material method, comparative analysis method and comprehensive analysis method, it dis- cusses the shape, culture, Chinese calligraphy and so on of Pair Coin of Song Dynasty. It also explores the relationship and influence about Pair Coin and Chinoiserie series packaging design. The Pair Coin of Song Dynasty and thereof traditional culture and philosophy ideology affect Chinoiserie series packaging design in many ways. Series packaging design with Chinese characteristics should learn from Chinese elements, develop Chinese style, carry forward Chinese culture, finally form the C