电子商务给企业带来的机遇与挑战_毕业论文7.doc

西安数字技术学院 毕业论文 题 目：电子商务给企业带来的机遇与挑战 院、 系： 经 管 系 学科专业： 市 场 营 销 学 生： 叶 光 强 学 号： 108292 指导教师： 王 颖 2011年10月 摘要 摘要：随着经济的发展，科技的进步，电子商务逐渐成为国家与国家之间、企业与企业之间、企业与个人之间、个人与个人之间商务交流合作的一种重要模式。实际上，就是将企业的核心业务通过计算机网络来实现。方便、时尚、快捷、科技、高效率、节省费用、降低成本等优点成了电子商务的代名词。它的优点正在为越来越多的用户创造价值。为企业创造了更多的机遇。凡事都一分为二，电子商务也有自己的缺点和不足，加上企业本身固有的弱点，企业也将面临挑战。电子商务给企业带来的机遇与挑战，以及如何抓住机遇，应对挑战，便是本文应作的重要阐述。 关键词：电子商务 企业 模式 机遇 挑战 Abstract: with the development of economy, the progress of science and technology, e-commerce has become between countries, the enterprise and the enterprises, between the enterprise and between individuals, between individuals and personal business communication and cooperation between an important model. In fact, is the enterprise is the core business through the computer network to achieve. Convenient, fashion, quick, science and technology, high efficiency, save costs and reduce the cost advantages of electronic commerce became pronoun. Its advantages are for more and more users to create value. For enterprise to create more opportunities. All things are in two, and electronic commerce also have their own shortcomings and the insufficiency, plus the enterprise itself inherent weaknesses, enterprise will also faces a challenge. The electronic commerce brings to the enterprise opportunities and challenges, and how to seize the opportunities and meet the challenges and is this paper should make important in this paper. Keywords: electronic business enterprise mode opp