一种绿色包装设计评价方法-包装工程.pdfVIP

包 装 工 程 第 38 卷 第 13 期 ·208 · PACKAGING ENGINEERING 2017 年 7 月 论坛 一种绿色包装设计评价方法 李鸿明 1 ，周义 2 （1.东莞职业技术学院，东莞 523808 ；2.广州市帝盛广告有限公司，广州 510900 ） 摘要： 目的 为了解决绿色包装设计的评价问题，以及科学实现包装 “绿色度”的判定。方法 介绍绿色 包装设计的内涵，并确定相应的评价指标。基于模糊综合评价模型提出一种绿色包装设计评价方法，详 细论述因素集、评价集、权重集、隶属度函数的确定方法。通过实例说明具体评价过程。结果 算例结 果表明，所述评价方法计算过程较简单、区分度较高、评价结果准确。结论 该方法可提高绿色包装设 计评价的准确性，有利于改善包装设计环保性能。 关键词：绿色包装设计；模糊综合评价；评价指标 中图分类号：TB482 文献标识码：A 文章编号： 1001-3563(2017)13-0208-05 An Evaluation Method for Green Package Design 1 2 LI Hong-ming , ZHOU Yi (1.Dongguan Polytechnic, Dongguan 523808, China; 2.Guangzhou Disheng Advertising Co., Ltd., Guangzhou 510900, China) ABSTRACT: The work aims to solve the problem of green package design evaluation and achieve the judgment of package “green degree” scientifically. The connotation of green package was introduced and the corresponding evaluation indexes were determined. A method of green package evaluation was put forward based on the fuzzy comprehensive evaluation model. The determination methods of factor set, evaluation set, weight set and membership function were dis- cussed in detail. Finally, an example was given to illustrate the specific evaluation process. The example results showed that the evaluation method described had a simple calculating process, high degree of differentiation and accurate evalua- tion results. This method can improve the accuracy of green package design evaluation and help improve the environ- mental protection per