4对盐城市制造企业网络营销状况的分析(二稿)ok刘俊.docVIP

毕 业 论 文 题目：对盐城市制造企业网络营销状况的分析 二级学院（直属学部）： 经济与管理学院 专业： 市场营销 班级： 07营 学生姓名： 学号： 指导教师姓名： 职称： 教授 评阅教师姓名： 职称： 2010年3月摘 要 作为一种新的市场营销模式，网络营销以其营销成本低、交互性强、网友参与度高、表现形式和手法多样等多种集成优势得到了广大商家的认可。, 实现企业核心竞争力的转移, 以更好地适应网络时代的发展。 关键词 盐城市 制造企业 网络营销 分析 Research on Internet Marketing---take the Manufacturing enterprises for example in Yan Cheng City Abstract As a new marketing model, network marketing for its low cost, interactive, users involved in high performance and practices of various other forms of integration benefits recognized by the majority of businesses. However, the manufacturing belongs to traditional industries, and its marketing mode to the traditional marketing primarily. Overall, manufacturing enterprise can accept and develop the network marketing relative to services, there is considerable lag. With the rapid development of the internet and network marketing and the initial formation of Internet marketing services market in recent years, more and more manufacturing enterprise in Yan Cheng City also develop the network marketing. But network marketing real effectively develops is not so much, many manufacturing enterprise have some problems in network marketing, failed to make the advantages of network marketing play better. From the network marketing concept, firstly introduce the status quo in Yan Cheng manufacturing enterprise network marketing. Pointing out the deficiency of manufacturing oenterprises in implementing netwrk marketing in Yan Cheng city. Concrete analysis the problems in network marketing, and finally put forward the corresponding countermeasures: recommends that companies effectively use the Internet space and resources to achieve the transfer of core competitiveness of enterprises to be better adapt to the development of the internet age. Keywords: Manufacturing enterprises Yan Cheng Internet Marketing 目 录 一、网络营销概念