7天酒店发展战略.doc

目 录 中文摘要及关键词……………………………………………………………………… （1） 英文摘要及关键词（1） 一、引言 （2） （一）研究背景（2） （二）（） 二、理论综述） （一）国外关于的理论（） （二）国内关于的理论研究（） 三、发展现状（） （一）简介（） （二）发展现状（） （）四、的SWOT分析（） （一）企业的优势（） （二）企业的劣势（） （三）潜在的机会（） （四存在的威胁（）五（） （）（）（1） （、结论（1） （ 致谢……………………………………………………………………………………… （）Based on the SWOT analysis of the 7 days hotel chain management and development research Abstrack:With the development of domestic and foreign well-known Econo Hotel as Jinjiang inns, such as 7 days, Chinese front courtyard, rapid development, such as bamboo shoots after a spring rain around Econo Hotel a rapid development, and the formation of domestic, international brands and regional Econo Hotel a situation of tripartite confrontation situation. although the Econo Hotel to occupy a certain market share, but from the current point of view, its development encounter some difficulties. Therefore, must strengthen the rapid development of hotel management to comply with the World Hotel industry. Strengthen the operation management can help the hotel to obtain a good reputation and image, to enhance the cohesion, improve their own competitiveness. But with the arrival of the era of brand, peoples consumption concept is changing, strengthen the management to meet customer needs higher level, make the customer experience pay more attention to brand effect brought to them. A variety of factors, our country Econo Hotel industry must take the road of operation management. Research the author in this issue to the use of the study, the principle of management, strategic, marketing course, focusing on the domestic well-known brand in China to study the Econo Hotel Seven Days Hotel Chain management problems and solutions, hoping to provide some experience and relevant information to hotel management in our country, to help in the development of Econo Hotel industry for features, innovation, be able to find the survival, development of the machine in this piece of the red sea. Key word:hotel of 7 days;operation and ma