电子商务网站推广策略.docVIP

电子商务网站推广策略 摘要: 随着计算机技术的快速发展和万维网应用的高速普及，一种新出现的市场推广方式——电子商务网站推广，在各个领域获得了突飞猛进的应用。电子商务网站是企业整体营销战略的新兴部分，是建立在计算机互联网应用基础之上的，借助于互联网的特性来实现所需推广目标的一种推广手段。计算机网络推广作为一种新兴的市场推广模式，其发展可以分为初级、中级、高级三个阶段。不同的企业之间，在市场经营过程中可根据其自身的特点和规模选择不同的阶段对这种新兴的网络推广进行实地验证。企业建立电子商务网站后要想赢得更多客户的访问，从而获得直接或者间接的效益的前提就是对其电子商务网站进行推广，因此推广网站就显得很是重要。本文浅要的介绍了电子商务网站其推广所具有的意义和目前所存在的一些缺点，从而找出了与其对应的的推广策略。企业必须从其自身出发，在充分的了解企业的实力以及经营模式的前提后，采用适当的网站推广手段才能取得更好的推广效果。 关键词: 电子商务网站；推广的目的及意义；推广策略；推广效果 The electronic commerce website promotion strategy Abstract: with the rapid popularization of the rapid development of computer technology and the world wide web applications, a new marketing approach -- electronic commerce website promotion, have make a spurt of progress in various application fields. Electronic commerce website is a new part of the overall marketing strategy of enterprises, is built on the basis of the computer Internet application, a kind of promotion means characteristics with the use of the Internet to achieve desired promotion goal. Computer network promotion as a new marketing mode, its development can be divided into three primary, intermediate, advanced stage. Between different enterprises, in the market operation process according to the characteristics and size of their own selection of different stages of field verification of network promotion this emerging. Enterprises set up e-commerce site to gain access to more customers, the premise to obtain direct or indirect benefits is the generalization of the e-commerce website, so the website promotion is very important. In this paper, a shallow introduction of e-commerce website promotion has the significance and some disadvantages, so as to find out the corresponding promotion strategy. The enterprise must start from their own, in the full understanding of the strength of enterprises and business model, applied to website promotion means appropriate to obtain better promotion effect. Key words: Electronic commerce website；bjective and significance of p