商务英语unit9_case_study_-_副本.ppt

Feature1: Location “quiet against noisy ” Feature2: Integration . to please your sensory organs Feature3:Refreshment. both physically and mentally Market Analysis I Consumer Analysis 1 The economic factors of consumers 2 The psychological factors of consumers 3 The consumption groups in Wuhan II Competitive Analysis 1 The environment competition 2 The product competition The environment competition Europe style, elegant and delicate. The first floor: coffee, books, records. the second floor: recreational balcony, open coffee. The product competition Fancy coffee Blue Mountain, Ethiopia Superfine, Yemen Mocha ,our secret recipe. III Environment Analysis 1 The internal environment 2 The external environment 3.Channel strategy (1) The function of salesman (responsible for advertising ﹠old customer management) A. micro blog, QQ ,micro letter, email, etc. B. membership card ﹠club card c. Construct network marketing () (Tel:027-1234567) 4.Warm service Quiet, romantic, comfortable in-store environment. Planning part to do books type service and set the minimum consumption to ensure the profit. Clerks are all kind and professional, with good service attitude. Gramophone One coin One yuan One minute Main points: coffee dessert Everyday: ￥ 30,000 * Time Corner Not just coffee~ unit9 时光角落 Members: 陈航 黄夏 高倩 陈佩琼 甘莉 崔梦妮 Slogan: The future lies in today, leaving memories best found in TIME. Culture: reminiscence, sentiment Style: classic, romance westernize Feature4:Member system.not permitting your free entering For your special ! I Consumer Analysis II Competitive Analysis III Environment Analysis 90% of them just pursuit the trend. 18--30 Young consumers To reduce the working pressure Chain coff