目的论指导下的商标名英汉翻译. 毕业论文.doc

Studies of Brand Name Translation From English to Chinese From The Perspective of Skopos Theory 目的论指导下的商标名英汉翻译 By Chen Xiaochi Supervised by Professor Ping Hong Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor ACKNOWLEDGEMENTS I would like to express my gratitude to all those who helped me during the writing of this thesis. I gratefully acknowledge the help of my supervisor, Mr. Ping Hong, who has offered me valuable suggestions in the academic studies. In the preparation of the thesis, he has spent much time reading through each draft and provided me with inspiring advice. Without his patient instruction, insightful criticism and professional guidance, the completion of this thesis would not have been possible. I also owe a special debt of gratitude to all the professors in School of Interpreting and Translation Studies, from whose devoted teaching and enlightening lectures I have benefited a lot and thus academically prepared for the thesis. Finally, I am indebted to my parents for their continuous support and encouragement, and my friends and my fellow classmates who devoted their help and time in listening to me and helping me work out my problems during the difficult course of the thesis. ABSTRACT As an essential component of commodity, brand name plays an indispensable role in facilitating the product’s entry into the market. Brand name translation is a kind of practical translation with a high commercial value. From the perspective of Skopos theory, this paper discusses brand name translation from English to Chinese, with the hope of showing that brand name translation is a process under the guidance of Skopos theory. Through plenty of case studies, functions of brand names are analyzed, including distinctive, informative, and aesthetic functions. Meanwhile, we can see that brand names are strongly purpose-oriented, and brand name translation should also serve to achieve the same purpose. As we can le