企业战略管理经典实用战略管理(POWERPOINT)研究生版本.ppt

Dr. Wei Jiang Strategy Management * 知人者慧, 自知者明 没有无用的士兵，只有无用的将军 图难于其易，为大于其细；天下难事必作于易， 天下大事必作于细；是以圣人终不为大，故能成 其大”（道德经，63章） Dr. Wei Jiang Strategy Management * 三要素 信息沟通（IT发展和组织结构变革） 权力关系（权力来源的演变） 产品或服务流（如何适应“四满意”要求） 三标准 有利于信息沟通顺畅、对称、快速 有利于权力关系简单、合理、清晰 有利于产品或服务流顾客价值导向 Dr. Wei Jiang Strategy Management * Primal Phase: The Pioneer Organization ----characterized by excellence and winning Rational Phase: The Differentiated Organization ----characterized by order, structure, systematic specialization, shake-up, improvement communication and/or self development Developmental Phase: The Integrated Organization ----typically TQM (by Deming), characterized by unity, systematic meaning, purpose, ethics, cooperating, morality, ecology. Dr. Wei Jiang Strategy Management * 发展动态性：企业生命周期理论 目的导向性：组织结构构筑与创新为企业战略与 核心能力发展服务 组织发展的环境适应性：组织变革与环境相适应 组织创新的相对稳定性：频繁组织变动对组织资本 的破坏性 企业集权与分权相结合：核心主业与重要职能部门 采取集权，非核心业务采 取分权，以利接近市场， 便于搞活（如SBU） Dr. Wei Jiang Strategy Management * 学习型组织特性 扁平化、柔性、个体能动性、知识和信息网络中的平等性 学习型组织构建 ——以学习观念为先导；终身学习 ——以共同愿景为基础；求同存异 ——以人本精神为指导；环境创造 ——以机制制度为保证；开放系统 ——以知识共享为核心；互动促进 ——以生命价值为理念：两个转变 Dr. Wei Jiang Strategy Management * Definition: A learning company is an organization that facilitates the learning of all its members and continuously transform itself. Learning Organization Vs. Learning Company Organization: mechanical sort of word, somewhat abstract and lifeless Company:one of the oldest words for a group of people engaged in a joint enterprise, collective endeavor and not to identify to a particular legal form or ownership pattern The Learning Company Dr. Wei Jiang Strategy Management * Who are our companions? Employees, owners, customers, suppl