管理学课件。中国移动发展.ppt

November 18, 1987, the first analog cellular mobile telephone system in Guangdong Province and put into commercial use. In 1995, the GSM digital telephone network was officially opened. In 1996, mobile phones, national roaming, and began to offer international roaming services. October 22, 1997, the Guangdong Mobile and Zhejiang Mobile Communications assets were injected into the China Telecom (Hong Kong) Limited [later renamed the China Mobile (Hong Kong)], respectively, listed in New York and Hong Kong. August 18, 1998, China Mobile customers exceeded 20 million. April 20, 2000, China Mobile Communications Corporation was officially established. My site I call the shots, China Mobile Communications Corporation million customers in Beijing on November 26, 2001. July 21, 2004, China Mobile Communications Corporation officially became the Beijing 2008 Olympic Games, mobile communications services partner. In 2004, China Mobile Communications Corporation, the net asset value of 2331.6100 billion yuan, net profit reached 42.004 billion yuan. GoTone Global is China mobiles flagship brand, high reputation, brand image robust, with a lot of high-end customers. It has become the most widely network covering domestic and international roaming countries and regions, the most perfect most function mobile information service brand, fully embodies the global core brand concept-- I can . M zone “M zone” snare move feeling fashion a new generation! The same young people to, herd, play list is not easy! Some new friends, all like, let your communication. 神州行  神州行 is China mobile launch of the three big customer brand , one of 神州行 brand for the general markets, including six products series. 神州行 brand customers large scale. At present, 神州行 customer number have accounted for 75% of the total number of China mobile customers or above, more than 70% of income than, as China mobile customer brand system is the important part. G3