浅析礼貌用语在商务谈判中的作用.doc

长沙民政职业技术学院 毕业论文 专业：商务英语 论文题目：浅析礼貌用语在商务谈判中的作用 姓 名： 谢魏英、董潘、张璠 班 级：应用外语系商英0834班 目录 中文摘要……………………………………………………………………2 英文摘要……………………………………………………………………3 案例引入………………………………………………………4 案例分析 2.1礼貌用语的作用…………………………………………………………4 2.2在商务谈判这一特定环境下的运用……………………………………5 2.3通过正反案例来突出礼貌用语的重要性………………………………6 经验与教训 3.1在商务谈判中必须要注意礼貌用语……………………………………7 3.2礼貌用语是谈判成功的重要保障………………………………………8 3.3要合理地运用礼貌用语…………………………………………………9 案例小结………………………………………………………9 参考文献………………………………………………………10 致谢词…………………………………………………………11 浅析礼貌用语在商务谈判中的作用 【摘要】 商务谈判中,为谈判交际目的服务的礼貌呈现出其在商务谈判中独有的特点和规律。根据商务语言内在的礼貌含义,谈判语言区分为词汇和句法两个礼貌层级以及面子维护、关系建立、融洽气氛、策略便通、利益维护等五种语用功能。商务谈判作为经济活动的起点，对交易的成功发挥着重要作用。在国际贸易与经济高速发展的今天，对从事商务谈判的人来说，学习掌握其理论知识与技能策略是极其必要的。礼貌原则的提出是商务谈判的一大亮点。礼貌原则在商务谈判中随处可见，如礼貌用语、商务礼仪、语言技巧与艺术、礼貌原则的战略性对策等。总之，礼貌原则在商务谈判中的运用要求我们在拥有相关技巧、策略、素质与能力的基础上做到随机应变、具体问题具体分析。商务礼仪The communication practice of politeness in business negotiation is explored. Politeness is found not only to serve to save the other partys face ,but to exercise some strategic functions in business negotiations .The conclusion is that negotiators who are aware of the rationale of politeness strategy in the negotiation communication and making use of it correctly are more likely to communicate accurately . Business negotiation as the starting point of economic activities, to the success of the deal has played an important role. In international trade and rapid economic development today. It is very necessary to learn its theoretical knowledge and skills strategy,for the people engaged in business negotiations.The politeness principle was put forward to business negotiation of a very important items. The politeness principle in business negotiations everywhere, such as courtesy and business etiquette, language skills and art and politeness principle strategic countermeasures etc. In short, the politeness principle, the application in business negotiations requests us in have related skills, strategy and based on the quality and ability of random strain, it concrete analysis. 【Key