旅游经济对区域经济的贡献和影响---浅谈桐城旅游发展.doc

旅游经济对区域经济的贡献和影响 ----浅谈桐城旅游发展 摘要：旅游是把“双刃剑”，近几年国际国内旅游发展呈现良好势头，同时旅游活动的开展也带来了各种社会、文化和环境问题，应该如何正确分析和评价旅游经济对区域经济的贡献和影响？国内国际学者对于旅游经济的研究方向有所改变，不再从单纯的把旅游所带来的收益来说明旅游对区域经济的积极作用，而是综合分析研究旅游对于目的地地区社会各个方面的作用和影响来系统分析旅游活动。本文立足旅游学、旅游经济学、旅游环境保护学等学科综合分析，通过区位论、市场营销学观点阐述桐城作为一个历史文化名城如何立足自身资源和不足，合理确定目标期望值，从而进行旅游的规划和开发活动 。 关键词：旅游经济；区域经济；区位因子；营销 The Tourism Economy’s Contributes and Affects to the Regional Economies ----a Case Study of Tongcheng Abstract: The tourism is “the double-edged sword”, in recent years the international domestic traveling development presents the good momentum, simultaneously tourism activitys development has also brought each kind of society, the culture and the environment question, how should we analyze and the appraisal traveling economy correctly to the regional economies contribution and the influence? The domestic international scholar changes regarding the traveling economys research direction, they no longer from pure the income which brings the traveling explain the traveling to the regional economies positive role, but is the generalized analysis research traveling and affects the system analysis tourism activity regarding the destination area society each aspect function. This article bases the travel to study away from home, the tourist economics, discipline generalized analyses and so on traveling environmental protection study, discusses, the market marketing study viewpoint through the position to elaborate how Tongcheng does take a historical city to base own resources and the insufficiency, reasonable definite goal expected value, thus carries on the traveling the plan and development operation. Key words: The traveling economy；the regional economies；the locational factor；the marketing 引言： 20世纪80年代以后，国内旅游业发展速度较快，取得了很好的经济效益，也因此，很多地方政府片面的看待旅游所带来的收益，忽视发展旅游所带来的负面影响，更有一些不适宜发展旅游的区域，政府为满足形象工程的需要，盲目进行旅游的规划开发，从而造成人力物力资源严重浪费。因此，我们必须要用一种正确的观点来看待旅游业对区域经济的贡献和影响，根据当地实际情况，明确发展旅游的目的，合理有度的进行旅游规划建设。 一．旅游业对区域经济的拉动作用 旅游经济的形成是旅游活动向商品化发展的过程，从旅游经济的发展