中国无线营销发展论坛演讲稿.ppt

Evolution of the Mobile Site * * * * * * * * * * * * Overview and Trend of Mobile Marketing in China Joshua MaaMadhouse Inc.China’s Largest and Most Intelligent Mobile Ad Network April 2010 In 2009, Mobile Internet Usage has Continued to Grow… Mobile phone users 640 mm Internet Mobile Internet 118 mm Total: 298 mm Mobile phone users 750 mm Internet Mobile Internet 233 mm Total: 384 mm Net increase in total mobile users: 110 mm Net increase in internet (inc. mobile): 86 mm Net increase in mobile internet users: 115 mm Source: CNNIC, 31 Dec 2008 Source: CNNIC, 31 Dec 2009 Mobile web users are highly active, with almost 71% of users using the mobile web 5-7 times/week… …and 78% of users visit 3 or more mobile sites per visit Sample description：N=36286；Based on research on 15 main mobile portals in June and July 2009 …With a Broader Group of People Using the Mobile Internet… Almost 2x increase in mobile internet users over 25 and those making from RMB2,000 to over RMB 5,000 from 2008 to 2009 Source: iResearch 2009 Source: iResearch 2009 100% 100% Total: 73 mm 155 mm 73 mm 155 mm 26% 74% 43% 57% 15% 85% 28% 72% Mobile Internet User Analysis Source: iResearch 2009 Sample description：N=36286；Based on research on 15 main mobile portals in June and July 2009 Mobile Internet User Analysis Source: iResearch 2009 Sample description：N=36286；Based on research on 15 main mobile portals in June and July 2009 Mobile Internet User Analysis Source: iResearch 2009 Sample description：N=36286；Based on research on 15 main mobile portals in June and July 2009 China 3G Develop Landscape Source: China Mobile, China Unicom IR release, MIIT data release After China Unicom’s WCDMA 3G network commercially launched in October 2009, China 3G subscribers amount has been showing a rapid growth trend. Mobile Content Delivery Capacity Booms in 3G Network MMS Ads 2