保时捷(Porsche)文化 产品与市场分析汽车行业ppt模板.ppt

SWOT analysis Threats The environment of global economic may limit the speed of Porsches development. Global Economic Slowdown SWOT analysis Threats The price of fuel oil increase Oil price trend over 35 years SWOT analysis Threats The price of fuel oil increase Porsche with the character of high oil consumption facing more challenge. People concen more about Energy-saving and green power . SWOT analysis Threats A large number car firm want to occupy there too. Chinese market competition is stiff. 4Ps analysis 4Ps analysis product 1948 Porsche365 4Ps analysis product 1963 Porsche911 Porsche is a unique company. It has always been a niche brand that makes cars for a small and distinctive segment of automobile buyers.Porsche owners are as rare as their vehicals Classic Sports Cars (Exclusivity) 4Ps analysis product 4Ps analysis 1950s 1960s AG Porsche 356 Porsche 911 two most popular models of Porsche Engine: air-cooled four six-cylinder “boxer”motor Target:narrow segment of financially successful people Enjoy driving, they are car enthusiasts product 1970 Porsche914 cheap and underperforming Entry-level Sports Cars（From niche to numerous） cheaper than 911 Although these cars were in many respects sales successes, the Porsche faithful cried foul. They considered these entry-level modles to be cheap and underperforming. 4Ps analysis product 1993 Boxster Roadster (Return to its roots) It recognized the error of its ways and halted production of the entry-level models. It rebuilt its damaged image by revamping its higher-end model lines with more race-bred technology. Porsche once again targeted the high end of the market in both price and performance. 4Ps analysis product 4Ps analysis 1970s Porsche extend its brand outside the box 924 944 entry-level model different level of people can afford The loyalists never accept it as porsche