Goodbaby好孩子.ppt

----- Star, Nancy, Deco, Henry, Bob Founded in 1989 3312 patents Baby carrier, Baby bed, Baby clothes and thousand products for the children Change the bed short or long Small TV for eduaction Change the nappy by itself Rock by itself Has the mosquito net Clearly introduction in later! Population 60000 55000 50000 45000 40000 35000 55000 45000 60000 40000 65000 Year The Trend of Population Growth Children’s products market is growing at close to 15% pre annum Market size may reach 170billion yuan in 2010 Birth Control---only one childChildren were the idol of their parents Focus on innovation ---also owned 3312 patents Strong RD department ---more than 300 people High level manager ---from other famous company Company need develop Geographic: 1. Launch our product in the large and medium-sized cities 2. China to foreign countries Demographic: High income parents and their relatives Psychographic: 1. Social class 2. Life style 3. Personality Behavioral: 1. Material benefit 2. The child is everything 3. Loyalty China World The Population of the World The Income Rate 1. The family which has baby 2. They want to buy children’s products to send as a present Middle and high level income people Government worker, white-collar, company boss Statement: “High technology follows you” High technology High quality Good service Size Functions Change nappy by itself ----- “ a comfortable hand Preschool education Rocked bed, can set the time Change longer and wider Color Service High: 80cm Barrier: 30cm Width: 75cm Length: 120cm 30 80 120 75 For boy: Blue Green For girl: Light pink Light blue Pale yellow Change for free Lifetime warranty Door-to-Door Service Lessons The average cost includes: Radiation protection 200 Change diaper technique 400 Rock function 200 Some other cost 1000 TC=1800RMB Public Public Own Stores 5000RMB 4000RMB 5000RMB Events Exper