法国休闲农场发展策略之启示.doc

Lessons from Frances strategy for development of recreational farms 　 法國休閒農場發展策略之啟示 Chiang Chen-yin Research Assistant in the Taiwan Institute of Economics Research; Ph. D. Candidate, Centre de Recherches en Etudes Feminines, Paris 8 Vincennes-Saint-Denis, France Member, European Union Study Association -Taiwan 姜貞吟 台灣經濟研究院助理研究員 巴黎第八大學婦女研究中心博士候選人 歐洲聯盟研究協會會員 　 The present essay1 attempts to evaluate the French governments strategy for planning recreational and tourist farms as well as to examine its economics and provide a reference for a new way of thinking about Taiwans development of recreation and tourism. 本文（註一）試從法國政府規劃休閒觀光農場的策略分析，並探討其經驗作為提供台灣發展休閒觀光新思維之參考。 Developmental strategy of French tourist farms In 1988, the Frances Permament Assemble of Chambers of Agriculture （ LAssemblee Permanente des Chambres dAgriculture, APCA ） established the Agri Tourism Service Center, bringing together such specialized agricultural organizations as the National Federation of Farmers Unions （ Federation nationale des syndicats dexploitants agricoles, FNSEA ） , the National Center for Young Farmers （ Centre Naitonal des Jeunes Agriculteurs, CNJA ） , and regional Chambers of Agriculture with the aim of drawing up a clear delineation of farm categories and to design, research and develop a “Welcome to the Farm” （ Bienvenue a la Ferme ） network connecting recreation-oriented farms in every region of France, which has ultimately proven to be a strong sales promotion strategy for French farms. 法國觀光農場發展策略 1988 年，法國農會常設大會設立農業暨觀光接繼服務處，結合法國農業經營者工會聯盟、國家青年農人中心、法國農會與互助聯盟等專業農業組織，為法國農場規劃出明確定位之區隔與設計研發「歡迎蒞臨農場」之系列網絡，連結法國各區域農場，成為法國農場強而有力之促銷策略。 The Welcome to the Farm network comprises nine categories, including farm inns, snack farms, agri-product farms, equestrian farms, teaching farms, discovery farms, hunting farms, hostelry farms, and camping farms, with distinctive logos for each category to serve as guide signage (see TABLE 1). The nine types of farms each have their own regulato