小米手机营销策略研究--毕业论文.docx

xx大学企业经济管理专业毕业设计题目： 小米手机营销策略研究 专业： 企业经济管理考号：考生姓名：指导教师：指导教师一栏填写指导教师姓xx大学年 月 日毕业论文创作性声明本人郑重声明：此处所提交的自考毕业论文是本人在导师指导下，独立完成。据本人所知，论文中除已注明部分外不包含他人已发表或撰写过的研究成果。对本文研究工作做出贡献的个人和集体，均已在文中以明确方式注明。本声明的法律结果将完全由本人承担。作者签名：日期：年月日小米手机营销策略研究摘要科学技术的不断进步，我国通讯业的发展迅猛也使得智能手机成为人们生活中不可缺少的必需品类之一。本文主要以小米手机的营销策略为研究对象，通过对国内外的相关文献研究，对小米手机的营销现状进行分析，找出存在的问题，进而提出营销策略。诸如对小米手机饥饿营销策略的研究，发现小米手机在饥饿营销过程中虽然取得了巨大成功，但同时也为未来发展埋下了隐患，如过度的使用饥饿营销使得部分消费者对小米手机失去信心。再比如，相对于一线品牌，小米手机的品牌里还有待提升；小米手机硬件不能自给；产品质量有待提升，售后服务不够完善等问题。本文运用文献资料法，以小米手机为例，对小米手机的营销策略提出了一些建设性的建议，以便能够对小米公司提供启发，为小米手机的营销提供一个较好的理论补充，在实际销售中，能够提升产品的形象，提高利润率。关键词 企业；小米手机；营销；策略Analysis on Marketing Strategy of Millet MobileAbstractThe continuous development of science and technology, the rapid development of Chinas communications industry also makes smart phones become one of the indispensable necessities of life. In this paper, the marketing strategy of millet mobile phone is taken as the research object. Through the research of relevant literature at home and abroad, the marketing situation of millet mobile phone is analyzed to find out the existing problems and then put forward the marketing strategy. Such as millet mobile marketing strategy for hunger, millet phone found in the process of hunger marketing has achieved great success, but also for the future development of hidden risks, such as excessive use of hunger marketing makes some consumers lose confidence in millet phone The Another example, relative to the first-line brand, millet phone brand has yet to be improved; millet phone hardware can not be self-sufficiency; product quality to be improved, after-sales service is not perfect and so on. In this paper, the use of literature, to millet mobile phone, for example, millet mobile marketing strategy put forward some constructive suggestions in order to be able to provide inspiration for millet company, millet mobile phone marketing to provide a better theoretical supplement, in the actual sales , To enhance the image of the product, improve pr