58同城招聘产品策略--毕业论文.doc

毕业论文 58同城招聘产品策略 摘 要 随着网络招聘的不断发展，人们在网上选择的招聘网站也越来越丰富，其中不仅包括专业性的网站同时综合类的网站也加入这样的行列。通过对分类信息网站的招聘产品想要更加了解这个行业，网络招聘区别于传统招聘形式具有一定的优势，但同样有缺点。所以最后想通过58同城的网络招聘产品展开，分别从内部与外部进行分析，58同城与专业性招聘网站智联招聘与前程无忧进行SWOT分析，找出优势与劣势同时针对机遇与挑战进行分析，同时让58同城与同类网站赶集网也进行比较，利用SWOT分析，利用优势在机会与挑战中进行分析。同时，更进一步分析58同城招聘产品的整体概念，产品线，产品价格，产品组合等方面。最后根据分析结果与58同城的今后的发展，提出关于58同城的招聘产品提出未来发展的主要意见，主要从产品组合出发，深化产品O2O，同时扩大产品延伸。 关键词： 网络招聘；网络招聘产品；招聘产品；产品组合  Abstract With the continuous development of network recruitment, people on the online choice of recruitment website is also more and more rich, including not only the professional website at the same time the site also joined such a comprehensive category. Through the classification of information website recruitment products want to understand the industry, online recruitment is different from the traditional form of recruitment has certain advantages, but the same shortcomings. So in the end want to through the 58 city network recruitment products, separately from the internal and external analysis, 58 city and professional recruitment website Zhilianzhaopin and future worries SWOT analysis, find out the advantages and disadvantages at the same time based on the analysis for the opportunity and the challenge, also let 58 city and similar sites Ganji was also investigated for comparison, using the SWOT analysis, make use of the advantages in the opportunities and challenges for analysis. At the same time, further analysis of the overall concept of 58 city recruitment products, product lines, product prices, product mix and so on. Finally according to the analysis results and 58 with the citys future development, put forward put forward the main views on the future development of about 58 city recruitment products, mainly from the portfolio of deepening the o2o products, while expanding the product extension. Keywords：network recruitment; network recruitment products; recruitment products; product assortment  目 录 1 引言…………………………………………………………………………………