会展业发展对郑州经济发展与城市形象的影响研究.doc

本科生毕业论文（设计） 会展业对郑州经济和城市形象的 影响研究 姓名 学　　号 专　　业 指导教师 XXXX年XX月XX日  摘 要 作为一种经济现象和经济发展新的增长点，2007年，会展产业成为我国“十一五”规划重点支持发展的行业之一。河南省省会郑州的会展业发展是有目共睹的。近年来，郑州加大了对场馆等基础设施建设，比如郑东新区国际会展中心的建设，是仅次于广州、深圳的第三大场馆。在这样一个背景下，本文先概述了一些会展的相关概念，从世界、中国、郑州三个方面简单介绍了会展的发展状况。然后从会展对城市的影响方面引出了会展业发展对郑州的影响，从经济和城市形象两个大方面来分析。其中对经济的影响从五个小方面来阐述，即带来直接的经济效益、调整产业结构、带动作用、对消费水平的影响、对就业状况的影响。对城市形象的影响有改善城市环境、对城市建设的影响，提高城市知名度、向国际化城市发展。最后指出了会展业发展存在的问题和给郑州带来的负面影响，比如展会档次低，造成交通拥堵、给郑州市民带来不便等。并且提出了解决的对策和具体措施，即改善交通条件、规范会展行业、打造品牌会展、鼓励市民参与、培养人才。希望本文能够为郑州会展业发展做出一些贡献。 关键词：郑州；会展业；影响；经济；城市形象  Abstract As a kind of economic phenomenon and the new growth point of economic development, in 2007, the MICE has become Chinas eleventh five-year“plan of the development of the key support one of the industry. Zhengzhou, the capital of He Nan province, the exhibition industry development is be obvious to all. In recent years, Zhengzhou stepped up venues and the infrastructure, such as Zhengdong the international exhibition center of construction, is second only to Guangzhou, Shenzhens third largest venues. In such a context, this paper first summarizes some exhibition related concepts, from the world, China, Zhengzhou three aspects simply introduced the development conditions of the exhibition. Then from exhibition on city the influence of led to the influence of the exhibition industry development of Zhengzhou, from the economic and urban image two big ways to analysis. The impact on the economy of among them from five small aspects elaborated, which bring direct economic benefits, adjust the industrial structure, the impetus function, to the level of consumption, employment situation to influence the effect. The image of the city to the impact of improving urban environment, the influence of the construction of city, improve the urban popularity, the internationalized city development. At last, it points out that the exhibition industry development problems and to the negative effects of Zhengzhou, such as exhibition class l