盛世长城广告案例.ppt

Polo 1.6 Press Insert Polo Lightbox Polo Leaflet 1.6 Polo Booklet - Cover Sample of inner pages Polo TVC Mpeg CD Rom Polo Coaster Polo CRM leaflet Polo Sticker VW POLO Racing Team VW Race Track Logo Proposal Polo Rally Car Body Design - Proposal POLO Rally Car Body Design - Final VW Event and Sponsorship Logo proposal for Polo Open Polo MT Flagline VW POLO Racing Print Ad – 2003 Rally Championship SAATCHI SAATCHI VW POLO Racing Outdoor Billboard – 2003 Rally Championship SAATCHI SAATCHI VW POLO Rally Leaflet (2004) SAATCHI SAATCHI 标题:2004全国汽车拉力锦标赛 POLO勇夺上海站，龙游站，北京站三连冠 VW POLO Racing Print Ad – Champion of 3 Consecutive Races (2004) SAATCHI SAATCHI SAATCHI SAATCHI VW POLO Racing Print Ad – Champion of 4 Consecutive Races (2004) SAATCHI SAATCHI “POLO Open” Sponsorship SAATCHI SAATCHI * VW POLO SAATCHI SAATCHI 目标: 建立一个强有力的品牌并保证在2002年末达到30,000辆的销售额 问题: 人们以往购买大型车，越大越好. 人们购买紧凑性车的原因是缺钱并且“市场上也没有 　　　什么更多选择…” 我们车的小尺寸将与市场一贯流行所抵触 洞悉: 中国正在成长为全世界最有力量的国家之一，人们通想通过自己的努力　智慧　和技 　　　能也能拥有这份成功. 他们想以与以往不同的方式做事，这也就是他们寻找的东西是那 　　　么与众不同的原因．他们对未来乐观，虽然他们对于达到目标的想法并不十分清晰，这 　　　也是他们喜欢尝试不同事物的原因 挑战: 使 POLO成为新生活的标志 转变: 达到30,000辆的销售额的目标. 　　　2002年度车型及最佳品牌提名 　我们的作品在第九届中国广告节中获得银奖和一个铜奖 VW POLO Thematic TVC – 60sec The Finalist The 9th China Ad Festival SAATCHI SAATCHI VW POLO “Neckbrace” - 15sec SAATCHI SAATCHI VW POLO “Tunnel” - 15sec SAATCHI SAATCHI VW POLO “Safe Journey” - 15sec SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI VW POLO Print Campaign SAATCHI SAATCHI SAATCHI SAATCHI SAATCHI SAATCHI VW POLO Outdoor Billboard (2002 Launch) SAATCHI SAATCHI VW POLO Outdoor Billboard（1.6l Launch） Silver Award The 10th China Ad Festival SAATCHI SAATCHI SAATCHI SAATCHI SAATCHI SAATCHI SAATCHI SAA