毕业设计-基于NET的客户关系管理系统的研究与实现—论文.doc

基于DOTNET的客户关系管理系统的研究与实现 架构与客户管理模块 摘 要 客户关系管理（Customernbsp;Relationshipnbsp;Management）是一种旨在改善企业与客户之间关系的新型管理机制，它实施于企业的市场营销、销售、服务与技术支持等与客户有关的领域,其目标是通过管理与客户间的互动，努力减少销售环节，降低销售成本，实现最终效果的提高。本文论述了客户关系管理的基本思想，对它的基本含义、发展史、背景、市场等方面作了一个概述，并且讨论了其中的客户忠诚度的基本概念；论述了客户关系管理信息系统的设计思想,主要实现功能及数据库的结构，并就客户信誉度和客户忠诚度进行了粗略的评算，该系统可作为企业实施CRM的借鉴。 系统基于Microsoft.NET框架，采用以C#为主，JavaScript、HTML等语言为辅进行代码编写，利用了DOTNET框架和C#语言对内存垃圾回收的良好支持，提高了系统的性能；使用性能优异的Microsoft SQL Server2000 作为数据库系统，保证了数据处理、数据存取过程中的高效、安全；采用了三层结构对代码进行管理，隔离了逻辑层与数据层，为项目的管理以及日后的维护提供了可靠的保障。 关键字：客户关系管理；VS2005；三层结构；SQL Server；权限系统；CRM；ASP.NET； Study and complement with the customer relation manager system based on dotnet abstract Customer relationship management (Customernbsp;Relationshipnbsp;Management) is a designed to improve the relationship between enterprises and their customers new management mechanism, which applied to enterprises marketing, sales, customer service and technical support to the field, The goal is the interaction between clients through the management and efforts to reduce marketing chain, reduce marketing costs, and achieve the ultimate effect of raising. This article discusses the basic idea of customer relationship management, its basic meaning, history, background, made a market overview, and discussed the basic concept of customer loyalty; Discussed customer relationship management information system design concepts, the main achievement of the functions and structure of the database, and on the credibility of degrees and customer loyalty customers a rough counting, the system can be used as enterprises CRM borrow. This system is based on Microsoft.NET Framework , adopt and rely mainly on C# while making languages such as JavaScript , HTML ,etc. subsidiary to write codes. This system has utilized good support to that the rubbish of memory retrieves of DOTNET Framework, and C# ,has improved systematic performance ; Microsoft SQL Server2000 with excellent serviceability has guaranteed data processing , data depo