浅谈电商环境下导购返利类网站的发展前景.doc

目 录 一、关于导购返利的一些定义 1 (一)返利的涵义 1 (二)比价返利网的定义 1 (三)导购返利网站的定义 2 二、导购返利网站的运营模式 2 (一)一些常见的导购返利网站 2 (二)导购返利网的商业模式 2 (三)导购返利网的盈利模式 2 三、以比比宝返利网为例分析导购返利类商务网站的运营模式 3 (一)比比宝网站（）简介 3 (二)比比宝提供的服务 4 1.购前比价 4 2.购后返现 4 3.免费优惠 4 4.经验分享 4 (三)导购返利流程（以对淘宝网的返利为例） 5 1.登陆并下单 5 2.订单跟踪 5 3.提现申请 5 4.返现 5 (四)比比宝的可信度 6 四、导购返利类网站未来的发展前景 7 参 考 文 献 10 附 录 11  浅谈电商环境下导购返利类网站的发展前景 内 容 摘 要 随着电子商务的飞速发展，网上购物已经成为一种购物潮流，那么，如何以低价购得性价比比较高的商品就成为了消费者的主要考量。而对此问题，厂家、经销商等也是绞尽脑汁。1998年，Fatwallet、Ebates等导购返利类网站出现在欧美等西方国家[1]，这种伴随着网购市场的成熟，和消费者精明的消费理念所促成的购物模式，于2006年传入中国并迅速被国人熟知加以运用。这一模式广泛的运用于现在的淘宝返利、团购返利、图书返现、电器比价、百货比价等等。而无论上述的各种返现、比价都属于导购商品的一种形式，那么无论是返利网、返还网、比购网，还是新浪、网易、腾讯等的返还频道，都是导购返利网站的一种。它是为B2C电子商务服务的，是通过发展一大堆联盟网站，来作为发展新用户的渠道 Discussion on the development prospect of the rebate shopping guide website Abstract With the rapid development of e-commerce, online shopping has become a shopping trend, so, how to low-cost purchase price is comparatively high commodity became consumer main consideration. While this problem, manufacturers, distributors and rack ones brains. In 1998, Fatwallet, Ebates shopping rebate sites in Europe and the United States and other western countries [1], this is accompanied by the net buys the market to mature, and consumer savvy consumer concept contributed to the shopping mode, in 2006 was introduced to China and was quickly country known to use. This model is widely used now Taobao, group purchase rebate rebate, book return now, price, price and so on electrical stores. Regardless of the various return now, price are a form of shopping goods, then either return net, the net return, than share net, Sina and Netease, Tencent is the return channel, is the site of a shopping rebate. It is for the B2C electronic commerce services, through the development of a lot of alliance website, as the development of new users of the channel s website. Key words：The B2B Electronic Commerce Online shopping Rate of exchange Web Alliance Sales rebate site  序 言 导购返利网站是电子商务发展过程化的产物，是通过发展一大堆联