管理英语 中国银行.ppt

Personal Banking Corporate Banking Foreign Exchange and Settlement Investor Relation Competitors ICBC ￥ 490.004 billion 1 CBC ￥ 402.937 billion 2 BOC ￥ 352.280 billion 3 ABC ￥ 334.037 billion 4 BC ￥129.531 billion 5 P: Adequately loose ,flexible and prudent monetary policy E: The recession has little impact on BOC because BOC has not got fully involved in the international banking industry. PEST Analysis T: Online banking facilities of Bank of China : 1. Corporate Banking 2. Personal signing-in 3. Direct contact with the call centers * Bank of China, Always with you 邓婕 范林 章鹏辉 廖梦琼 徐俪嘉 李帅 As the most international and diversified bank in China, Bank of China provides a comprehensive range of financial services to customers across the Chinese mainland, Hong Kong, Macau and 29 overseas countries. The Banks core business is commercial banking, including corporate banking, personal banking and financial markets services. In terms of tier one capital, the Bank was ranked 11th among the worlds top 1,000 banks by The Banker magazine in 2009. Wholly-owned subsidiaries: BOC International Holdings Limited Bank of China Group Insurance Co., Ltd Bank of China Investment Management Co., Ltd BOC Aviation Private Limited BOCG Investment Limited costomers Substitute competitors suppliers Potential Current competitors Within industry Porter’s 5-forces Model Suppliers-----savings deposit Consumers-----credit loans Bank of China is focused on the following four areas of operation: Deposit Personal Financing Exchange Transfer Corporate Financing Trade Financing Global Markets Financing ?RMB Settlement Credit Card Debit Card ATM Site Corporate