跨文化交际教案Culture and Language,.doc

Language and Culture by You Zeshun Section One: An Introduction to Language and Culture Objectives: Understand why we need to learn foreign languages Understand why we need to learn foreign cultures Understand the chronological development of the field of intercultural communication studies 1 Why Foreign Language and Foreign Culture? Lao Tze: Let there be a small country with few people…Though neighboring communities overlook one another and the crowing of cocks and barking of dogs can be heard, yet the people there may grow old and die without ever visiting one another--- a self-sufficient and isolated village Marshall Mcluhan: a global village 2 The Necessity of Intercultural Communication Studies: The increase of communication: (1) Technological development; (2) Globalization of the economy; (3) Widespread population migrations; (4) Development of Multiculturalism. Misunderstanding between people from different cultures speaking the same language 1. 3 Intercultural Communication (An Overview) The development of intercultural communications studies abroad (1) The burgeoning period: In 1958, The Ugly American (by Lederer and Burdicks ) cultural awareness; In 1959, The Silent language (by Eward T. Hall) “Intercultural communication” [Traditional anthropology study to comparative cultural study; Macro perspective to micro perspective; culture to communication; The application of results of intercultural studies to intercultural communication training and international business etc.]. The Hidden Dimension (1966), Beyond Culture (1976), The Dance of Life (1984), Understanding Cultural Differences (1989); (2) From 1960 to 1970: Kluckhohn and Strodtbecks [discourse on cultural value orientation; Culture and Communication ( Oliver,1966), Asian philosophy and communication behavior from rhetorical perspective; Communication and Culture (Smith, 1966), essays on human communication covering thirteen types of communication studies; in 1966, the first class of