丰田的市场营销环境分析.ppt

三.Specific marketing environment diagram The Relationship with Staff responsibility and Trust Stability and Working Condition Toyota staff policy 六.Competitors Economic Environment 1.Main competitors: Audi A6, BMW5-i, Mercedes-Benz E-class, Teana350JM-VIP 2.Economic Environment:1)world economic force2)national economic force3)personal economic force Comparative data of model competition Strengths: Configuration rich(配置丰富）; Strong momentum（动力强劲）; Comfortable ride（乘坐舒适）; Excellent Safety system (出色的安全系统）. Weakness: Internal space is not big enough Threats: Competitors in the world-renowned brand and superb technology; From 2006 China, Macro-control; 2008 financial crisis. Opportunities : Chinas economic situation in the environment of vehicle consumption * * Types of product 2.5 Royal 真皮版 2.5 Royal 特别版 2.5 Royal 导航版 3.0 Royal Saloon 真皮版 3.0 Royal Saloon 标准版 3.0 Royal Saloon 导航版 3.0 Royal Saloon 时尚导航版 3.0 Royal Saloon G VIP Manufacturers offer(万：元 32.0 32.8 35.2 36.1 38.9 41.2 42.0 50.2 Production Status In the middle In the middle In the middle In the middle In the middle In the middle In the middle In the middle Domestic / import Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic Transmission type Manual Manual Manual Manual Manual Manual Manual Manual Displacement （ml) 2497 2497 2497 2995 2995 2995 2995 2995 Types of product and price scope company suppliers customers publics competitors marketing intermediaries Economic forces Demographic environment PoliticalCultural forces Technological ﹠Natural forces Company---The Enterprise of