关于奢侈品意大利米兰理工大学.pptx

Introducing LuxuryAndrea Sianesi;;Recent trends in luxury market;Recent trends in luxury market;And in the future?;From family businesses to power houses;From family businesses to power houses;;Welcome into the lap of luxury; ASPIRATIONAL; ASPIRATIONAL;Imagine you are…设想你是…;… dining among masterpieces…是世界名画中进餐;… drinking good wine…饮用高级红酒;… being one of 1921…1921年代;… writing with mammoth ivory;… wearing Ferragamo shoes…穿着菲拉格慕皮鞋;… having your own Ferragamo shoes…拥有一双定制的菲拉格慕皮鞋;… having your own Ferragamo shoes…拥有一双定制的菲拉格慕皮鞋;… a week holiday on the Gold Coast…一个黄金海岸的假期周末;… putting a ring on her left hand finger…为她的左手拇指带上戒指;…having a bath into a gold swimming pool..;…or in the best-in-class Jacuzzi!…世界一流的极可意水流按摩浴缸;…driving a Morgan Roadster…驾驶Morgan Roadster跑车;…owning the most unique Ferrari ever…拥有一辆独一无二的法拉利;What do you mean when you say “luxury”? ‘奢侈品’对你意味着什么？;What is “luxury”? It depends;CSF 关键成功因素;;Emphasis on social aspects(whatever the others do care) 社会层面 （别人所在乎的）;;Why is “luxury” desirable?为什么‘奢侈品’令人向往？;;What is going on in Luxury?奢侈品现状？;What is going on in Luxury?奢侈品现状？;What is going on in Luxury?;What is going on in Luxury?;What is going on in Luxury?;What is going on in Luxury?;Luxury Management Intensive Programme;Following shifting demografics消费群改变;Revising business model商业模式转变;“Direct to customer” strategy‘顾客直销’战略;Strategic alliances战略联盟;Strategic alliances;Strategic alliances;Strategic alliances;International presence growth;Exploit “parent advantage”;Brand Extension;Brand Extension;Brand Extension;Brand Extension;…and focus on the core business;Co-branding;Diversification;Diversification;Green and ethical Supply Chain绿色和伦理供应链;New paradigms新范式 ;Green and ethical Supply Chain;Green and ethical Supply Chain;Green and ethical Supply Chain;Shift of paradigms范式的转变;Luxury Management Intensive Programme