昌宁县茶叶产业发展现状及对策思考.pdfVIP

昌宁县茶叶产业发展现状及对策思考 摘要 昌宁县是我的家乡，素有“千年茶乡”的美誉，其茶叶发展历史悠久，茶叶品质优 良，茶叶生产条件得天独厚，茶叶产业化水平不断提高，昌宁不仅是全国首批四 大优质茶叶基地之一，全省12个生态茶叶示范县之一，也是优质普洱茶— 大叶种茶原产地。近年来，随着经济的持续稳步增长和人们消费意识的增强，昌 宁县茶叶销量逐年递增，从事茶叶生产、加工和贸易的市场主体和市场规模也在 不断扩大，茶叶产业可作为一个独立的产业进行研究。不仅如此，昌宁茶叶产业 更是对产业结构不断发展优化及 色产业经济的良好示范和强有力地诠释。本 文通过运用SWOT分析模式研究分析了昌宁县茶叶产业发展的优势、劣势、机遇和 挑战，为昌宁县茶叶发展提出了一些对策，对促进昌宁县茶产业的发展和茶农致 富，具有十分重要的指导意义。 关键词：茶叶产业; 发展现状；SWOT分析；销售分析；发展对策 Abstract Changning country is my hometown known as the Millennium tea of good reputation, the development history of tea is long , and it with a great quality, tea product conditions is suitable by nature, the tea industry level improve continually.Chang is not only one of the four big high quality tea base but also one of the first national Demonstration County, one of the 12 ecological tea Province, is also high quality Puer Tea tea country of origin. In recent years, with the enhancement of the sustainable growth in economy and peoples consumption awareness, Changning County tea sales increased year by year, the market main body and market scale isengaged in tea production, processing and trade is expanding constantly, the tea industry can be studied as an independent industry. Not only that, the tea industry in Changning is on the industrial structure optimization and continuousdevelopment of the green industry economic good demonstration and a powerful interpretation. In this article, through the SWOT analysis modelto research and analyze the strengths, weaknesses, opportunities and challenges of the tea industry development in Changning County, to put forward some countermeasures to promote the tea development Changning County,there is a very important guiding meaning for tea industry development and f