奥巴马竞选策略（ObamaElectionStrategy）.ppt

* Obama for America David Plouffe Campaign Manager Bush: 286 Kerry: 252 Going up on Television Early Alaska Colorado Georgia Indiana Michigan Iowa Missouri Montana Nevada New Hampshire New Mexico North Carolina North Dakota Ohio Pennsylvania Wisconsin Virginia * * Obama Poised to Win Historic Level of Support from Women * * Obama vs. McCain Exit Polls Gore Margin+11 Kerry Margin+3 Obama Margin+12 Obama Margin+14 Obama Margin+12 Obama Margin+12 Obama Margin+19 Horserace Among Women Clinton Margin+16 Obama Margin+13 * * Obama Holds Dominant Lead Over McCain Among Hispanics, A Key Swing Group2004: Kerry 53 – Bush 442000: Gore 62 – Bush 35 Horserace Among Hispanic Voters * * Obama Consolidating Democrats as He Builds Strength Among Independents * * Horserace by Party Democrats Independents *Source: Rasmussen Reports Weekly Tracking **Source: Gallup * * Expanding the Map: Turning Red States Blue * * Horserace Virginia Missouri Colorado Ohio Iowa New Mexico *SurveyUSA **Rasmussen Reports ***PPP -8 +7 -7 +1 -5 +6 -2 +11 -1 +7 -1 +9 2004: Kerry Bush 2008: Obama McCain Winning in Traditional Battleground StatesJune 18th Quinnipiac Poll * * Horserace in Key Battleground States FLORIDA Source: Quinnipiac Polling, June 16 OHIO PENNSYLVANIA Over 1.7 million total donors Over 1 million volunteers Over 5 million email subscribers Unprecedented Grassroots Support Carly Fiorina: “In Truth The RNC Is Raising Money Very Specifically For The Presidential Campaign, And By The Rules The Money That The RNC Raises Can Be Used For The Presidential Campaign. So, It Actually Is Very Relevant To Talk About What The RNC Raises.” John Roberts: “Let me come back to what you first said which is that the RNC has a lot of cash. It used to be that Republican candidates, the individual campaigns, used to kill the Democrats in individual donations. This year we dont see that. Why?” Carly Fiorina: “Well, I hate to keep correcting you, but in truth the RNC is raising money very specific