办公模板 Template 31 July 2008_V3.ppt

2008 – 2010 planning China : Be Top 5 Foreign Banks in the market Consumer Banking Group 31 July 2008 Contents Key initiatives Competitors Business strategy Appendices Financial dashboard as at Jun-08 Brand Positioning Set up streamline local mortgage credit cycle management policy and process, to improve efficacy, and build DBS competitive edge Enhance credit and asset quality with the linkage to local/PBoC credit bureaus Contents Financial dashboard as at Jun-08 CBG China : PL drivers CBG China : PL drivers CBG China : Loan Drivers by Product CBG China : Deposit Drivers by Product * Disclaimer: The information contained in this document is intended only for use during the presentation and should not be disseminated or distributed to parties outside the presentation. DBS Bank accepts no liability whatsoever with respect to the use of this document or its contents. To be one of the top 5 foreign banks in China Establish DBS Brand equity as “prestigious and exclusivie” Build and Grow Customers Base Focused/ Targeted Acquisition Product Offerings Differentiated Services Effective Sales Channels Build a solid customer base for further expansion into other major cities Pillars Enablers Business Objectives Maximize Revenue Potentials China Beijing Guangzhou/ Shenzhen Shanghai Focus on affluent individual and SME Target ASEAN Expatriates leveraging on DBS brand in SE Asia Leverage on corporate customer/ external base Leverage external alliances and business partners Deposit products (RMB FCY) DBS CUP debit cards Insurance (Life Non-life) Mortgage Loan Investment (Unit Trust, SIP) Treasures Well-trained staff Transaction convenience via shared ATM and POS TPB Centers One-stop consolidated services Off-premise servicing Overseas banking services arrangement Branches Internal Referral Model – SGM, MGM, Cross-BU Referral External alliances Direct Sales Tailored sales incentive scheme Key Strategic Focus These 3 citi