【精选】张德---中小企业网络营销发展及策略20120524.doc

中小企业网络营销发展及策略 摘要：伴随着21世纪的来临，以Internet为核心的现代网络技术和通信技术已经得到了飞速的发展和广泛应用， 企业利用互联网有效开展网络营销活动，寻找新的商机，已成为一种必然选择。 然而我国企业，特别是我国中小企业对网络营销缺乏全面的了解和正确的认识，在网络营销过程中走了很多弯路，遇到很多问题。本文首先对网络营销的概念和特征进行了阐述，并对我国中小企业网络营销策略以及我国中小企业网络营销现状进行了介绍，在此基础上，本文还重点介绍了我国中小企业网络营销中的存在的各种问题、以及这些网络营销问题的表现形式以及解决中小企业网络问题的解决方案；最后通过麦可思数据有限公司成功的电子邮件营销并取得成功的案例，针对电子邮件的网络营销进行探讨，从维护顾客利益和自身利益出发，做好，期望通过完善我国下的 关键词：网络营销 The network marketing development and strategy of small and medium-sized enterprise Abstract:With the advent of twenty-first Century, modern network technology and communication technology which use internet as its core has obtained the rapid development and wide application, enterprises using the Internet effectively carry out the network marketing activities, find new business opportunities, has become an inevitable choice. But Chinas enterprises, especially small and medium enterprises(SME) in China lack the comprehensive understanding and the correct understanding, take many detours, encounter a lot of problems in the process of the network marketing. In this paper, firstly, the concept of network marketing and features are described, and the SME network marketing strategy and Chinas SME network marketing present situation are introduced, on the basis of this, this paper also introduces our country small and medium-sized enterprise network marketing in the presence of various issues, as well as the network marketing forms and the solutions of the SME network marketing. network solutions to problems; finally, through the case of the mycos data limited company successful email marketing and the success, the email network marketing is discussed, from safeguarding the interests of customers and their own interests, do a good job in customer groups network email data collection, provide the best management consulting services for the university, hope that through this paper to improve China’s SME under the network marketing strategy to improve and upgrade the method of network marketing. Key words：