【精选】微博客用户实时信息分享行为影响因素研究.pdf

Modern Management 现代管理, 2013, 3, 165-170 /10.12677/mm.2013.36027 Published Online December 2013 (/journal/mm.html) Factors Influencing Microblog Users Real-Time * Information Sharing Behavior: An Empirical Study 1,2 1,2 3 1 Xiaoling Jin , Zhenya Tang , Zhongyun Zhou , Keer Jin 1School of Management, Shanghai University, Shanghai 2Institute of Smart City, Shanghai University, Shanghai 3School of Economics and Management, Tongji University, Shanghai Email: kathyjin2011@ st th th Received: Nov. 1 , 2013; revised: Nov. 28 , 2013; accepted: Dec. 4 , 2013 Copyright © 2013 Xiaoling Jin et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. In accordance of the Creative Commons Attribution License all Copyrights © 2013 are reserved for Hans and the owner of the intellectual property Xiaoling Jin et al. All Copyright © 2013 are guarded by law and by Hans as a guardian. Abstract: This study builds a theoretical model of microblog users sharing behavior of real-time information based on previous related literature. Hypotheses among technological factors, sharing habit and real-time information sharing have been established. The technological factors consist of two dimensions, the mobility and convenience.