宁波万豪酒店市场营销策略研究(论文模板).doc

姓 名： 学 号： 学 院：应 用 技 术 学 院 专 业：旅 游 管 理 　 论文题目：宁波万豪酒店市场营销策略研究 专 题： 指导教师： 职 称 摘 要 随着经济的飞速发展和市场资源的日益丰富，酒店行业也进入了一个高速发展的黄金时代。虽然2009年的金融危机给酒店行业带来了巨大冲击，但是随着经济的复苏，四、五星级酒店如雨后春笋般遍地开花，酒店行业面临着前所未有的机遇和挑战。在这样复杂的竞争环境中，想要保持相对的竞争优势，酒店的营销策略必须要求推陈出新，改变传统的营销思路和模式，制定并实施适合自己酒店的营销策略，这样才能在激烈的市场竞争中立于不败之地。 本文将以饭店宁波万豪研究对象，分析宁波万豪酒店在营销工作中所存在的问题，运用宏观环境分析，STP分析、SWOT分析法分析，针对这些问题提出一些具体解决方案。期望通过该研究的应用，拓展营销思路，形成宁波万豪酒店在竞争中的差异化优势地位。也希望通过这篇论文分析，能够为我国酒店企业实施有效的营销策略起到一定的借鉴作用。 关键词： 万豪；市场营销；策略 ABSTRACT Although the rapid development of the economy and market the increasingly rich resources, the hotel industry has entered a rapid development of the golden age. Although the financial crisis in 2009 to the hotel industry has brought a huge impact, but along with the economic recovery, four and five star hotel springing up blossom everywhere, the hotel industry is facing unprecedented opportunities and challenges. In such a complex and competitive environment, want to remain relatively competitive advantage, hotel marketing strategies must ask new, change the traditional marketing ideas and patterns, the formulation and implementation of suits your hotel marketing strategy, such ability in the fierce market competition. Ningbo Marriott Hotel, this study will analyze the Ningbo Marriott Hotel in the marketing of the problems, the use of macro-environmental analysis, STP analysis, SWOT analysis method for these problems specific solutions. Through the application of the study, develop marketing ideas, the formation of Ningbo Marriott Hotel in the competition differentiated advantage. Hope that through this paper analysis of hotel company can implement effective marketing strategies play a reference role. Keywords: Marriott; marketing ; strategies 目 录 1 绪论 1 1.1研究背景 1 1.2研究