广告英语翻译中的错误研究.doc

本科毕业设计（论文） 题 目 广告英语翻译中的错误研究 系（院） 外国语学院 年 级 2006级 专 业 英语（师范） 班 级 0301062 学 号 030106232 学生姓名 朱慧 指导教师 徐青根 职 称 教授 论文提交日期 2010-5-18 常熟理工学院本科毕业设计(论文论文  ABSTRACT A Study of Mistakes in Advertisement Translations Zhu Hui With the development of advertisement translation, many successful works of advertisement translations are created. Most articles have complimented those first-class works. However, this thesis argues from an opposite aspect. It focuses on the mistakes and failure of many translations collected from books, magazines and pubic signs. The first chapter of this thesis has to do with the social background of the fast development of advertisement translation in China. The second chapter deals with all sorts of mistakes and failures and categorizes them into three levels: grammatical mistakes, cultural mistakes and lacking in sense of beauty in advertisement translation. The third chapter is related to the methods for translators to improve the quality of translation. This thesis is not to criticize nor laugh at those mistakes but to research and correct these mistakes for fear that other advertisement translators make the same mistakes. This will help improve reputation of companies among consumers. Keywords: Advertisement translation, Mistakes, Better version, Method of improvement  TABLE OF CONTENTS 摘 要 iv ABSTRACT v TABLE OF CONTENTS vi Chapter One Introduction 1 1.1 The social background and development of advertisement translation in China 1 1.2 Literature review: research done in this field 1 1.3 Purpose of this paper 2 Chapter Two: Three Levels Of Mistakes 3 2.1 Grammatical levels of mistakes 3 2.1.1 Spelling mistakes 3 2.1.2 Vocabulary mistakes 3 2.1.3 Sentence mistakes 4 2.2 Cultural level mistakes 5 2.2.1 Mistakes caused by differences in aestheti