建筑施工企业投标报价技巧与策略的研究毕业论文.doc

专科毕业论文 题 目：建筑施工企业投标报价策 略与技巧的研究 院 （部）： 管理工程学院 专 业： 工程造价 班 级： 姓 名： 学 号： 指导教师： 完成日期： 2008年6月23日 目 录 摘 要·································································Ⅲ ABSTRACT····························································Ⅳ 1 前 言 1.1论文研究的背景及意义··················································1 1.2目前我国建筑施工企业投标报价策略中存在的主要问题······················1 1.3 本文的研究的主要内容··················································2 2 相关理论的研究 2.1投标报价理论的发展····················································3 2.2建设工程招投标的概念··················································3 2.3建设工程招投标的特点··················································3 3建筑施工企业工程项目投标报价策略 3.1投标报价的含义························································3 3.2投标报价策略的含义····················································4 3.3投标报价策略 — 定性分析法············································4 3.4投标报价策略 — 定量分析法············································6 4建筑施工企业工程项目投标报价技巧 4.1不平衡报价技巧························································6 4.2计日工单价的报价技巧··················································7 4.3暂定工程量的报价技巧··················································8 4.4可供选择的项目的报价技巧··············································8 4.5本章小结······························································8 5 实例分析 5.1 工程简介与分析·······················································9 5.2 本章小结·····························································10 结论与展望·····························································11 谢 辞··································································12 参考文献·······························································13 摘 要 当前,随着市场经济的发展，建筑工程招投标市场和制度日趋成熟完善,市场竞争行为变得越来越激烈，也越来越规范化和理性化。因此对于建筑施工企业而言,如何适应日益激烈的投标环境，巧妙运用投标报价策略和技巧，提高中标率,是投标企业必须研究和重视的问题。投标是企业间综合实力的竞争,不仅取决于企业的技术力量、管理水平、社会信誉等要素,更决定于决策者的智慧和经验。 本文首先介绍了建设工程招投标的概念和特点，介绍了投标报价的概念，然后论述了研究工程投标报价策略对于承包商投标成功的重要意义，指出了投标报