怀旧经济项目网站电子商务策划书.doc

老顽童网络有限公司 创业计划书  摘 要 随着市场随着市场经济的快速发展，人们的生活节奏变快，工作压力加大，在这个物欲横流的环境中，越来越多的人追求精神层面的东西大大超过了追求物质上的满足，于是，人们渴望放松心情，缓解生活带来的压力。现今，随着社会经济的发展，“怀旧经济”逐渐成为了购买力决定市场这一现象不可缺少的重要力量之一。老顽童网络有限公司就是依据这样的市场环境和社会环境，本着公司的创新与特色，抓住那些对怀旧复古、新颖独特、稀奇古怪产品有浓厚兴趣群体的心理，为他们提供了一个交流与交易的网络平台。此外，市场经济中各种外在因素，公司内部因素，使得公司运营风险无处不在，寻找有效的对策与方法是公司健康发展的基础，因此，分析项目风险及对策，未来发展趋势，是公司在市场激烈竞争中脱颖而出的关键，更是公司可持续发展的前提。作为项目设计团队的我们，都是来自电子商务专业的优秀人才，在技术上有一定竞争优势，而且我们充分利用各种资源，建立网站进行交易，成本低，适合我们大学生亲自运营项目。 关键字：市场竞争；怀旧经济；运营分析；风险及对策；市场坏境； Abstract Along with market along with the rapid development of market economy, the rhythm of peoples living is faster, working pressure increase, in this materialistic environment, more and more people pursue spiritual things greatly exceed the pursuit of material satisfaction, and so, people eager to relax the mood, relieve the stress of life. Now, with the development of social economy, nostalgic economy has gradually become the purchasing power decided to market this phenomenon is one of the indispensable and important strength. Old-playboy.it network Co., LTD is based on that market environment and the social environment, in line with the companys innovation and the characteristic, take those who restore ancient ways of nostalgia, novel and distinctive, strange product to have the strong interest of the group psychological and provide them with a communication and transaction network platform. In addition, the market economy in all kinds of external factors, the company internal factors, make the company operation risk everywhere, looking for effective countermeasures and methods for the healthy development of the company is based, thus, the analysis project risk and countermeasures, and the future development trend, the company is in the fierce market competition to the fore in the key, is the premise of sustainable development of the company. As project design team, we are from the electronic commerce professional talents, in technology have a certain competitive advantage, and we make full use