排面陈列-休闲食品-.ppt

Index目录 1320 Dry Meat肉干 Average Linear: 5 elements货架 Consumers Flow Dry meat is put in the snack area and close to the confection sweet and nuts. The category are put in order as:Beef, Pork,Fried shredded pork meat, Fried shredded fish meat, Seafood and Others. 肉干陈列在休闲食品区域里, 靠近蜜饯和核果. 分类按顺序依此为: 牛肉干, 猪肉干, 肉松, 鱼肉松, 海产及其它. Beef牛肉干 Pork猪肉 0.5 elements 1 elements 0.5 elements Fried Shredded PorkFish Meat /Gift鱼干 Seafood海产 Other其他 2 elements 1 elements * Plan-o-gram(average 5 elements) * 1.2M 1.2M 2.8m Dry meat is divided by package: box tinbag. Box and tin put at the first element by shelf. Bag displayed by hooks. 肉干先按照包装分开陈列: 盒装, 听装和 袋装. 盒装和听装用层板陈列在第一节货 架, 袋装用挂钩陈列. The same package, it is displayed vertically by type:beef, pork,seafood, fried shredded meat and others. 同一包装内再按产品类型纵向陈列: 牛肉, 猪肉, 海产, 肉松及其它. The same type of the dry meat need to be divided by form:Slide, Pellet,.After need to be divided by flavor: plain,spicy, curry… 同类型肉干先按形状分为片状 , 粒状 , 再 按口味陈列, 如原味, 辣味,咖喱味. From up to down is small to big capacity. 从上到下按小规格到大规格陈列. Implementation Rules陈列原则 Reference Photos参考照片 Bag package 袋装 Slide beef 牛肉片 Pellet beef 牛肉粒 Slide pork 猪肉片 Fried shredded pork 猪肉松 Fried shredded fish 鱼肉松 Seafood 鱼片干 Others 其他 Small capacity 小规格 Big capacity 大规格 Beef 牛肉干 Pork 猪肉干/松 Seafood 海产 Others 其他 Box/Tin package 盒装和听装 * 1421 Confection Sweet 蜜饯 Average Linear: 8 elements货架 Consumers Flow - Confection sweet is put inside the snack area . The category are put in order as: Raisin, Pulms,Peach, Jujube,and others. 蜜饯陈列在休闲食品区域内.各分类的排列顺序为:葡萄干, 梅子, 桃, 枣, 及其它. Raisin葡萄干 1 element Plums梅 3 elements 1 elements 1 elements 2 elements Peach桃类 JuJube蜜枣 Others其他 * Plan-o-gram(average 8 elements) * 1.2M 1.2M 1.2M 1.2M 2.8m Confection sweet is divided 2 parts according to the different package: plastic bag bottle/b