武汉市健身俱乐部经营状况的现状分析与对策研究论文.doc

武汉体育学院体育科技学院 学 士 学 位 论 文 武汉市健身俱乐部经营状况的现状分析与对策研究 2012年 12月 武汉市健身俱乐部经营状况的现状分析与对策研究 摘 要：健身俱乐部是当前一种新兴的体育健身组织形式，它正以优质、独特的健身服务正日益被人们所认可，随着参与健身的人数的增多，健身俱乐部的规模与数量也逐渐增加，但一些问题也随之也暴露了出来，特别是在经营管理上，以往的经营模式已无法适应目前快速多变的健身市场。因此本人欲对武汉城区经营性建身俱乐部发展现状进行研究，旨在推动武汉城区健身行业的更好更快的发展，进一步满足大众科学建身、健康生活的需求。本文采用文献资料法、问卷调查法等，通过实地考查对武汉城区健身俱乐部的经营现状进行了研究，在分析大量文献资料的基础上，揭示了健身俱乐部的服务特点和经营特点，分析了武汉城区经营性健身俱乐部的经营现状和影响武汉城区健身俱乐部发展的主要因素并提出了相应的建议。 关键词：健身俱乐部；经营；对策 Wuhan Fitness Club Management Status Of The Current Situation Analysis And Countermeasure Research Abstract：Fitness club is currently a new sports fitness organization form, it is a high quality, unique fitness service is increasingly being recognized as the number of fitness, participate in the number of fitness club scale and quantity will increase gradually, but some problems also it also exposed to come out, especially in business management, in the past, the management pattern already cant adapt to the current rapid changing fitness market. So I would like to build business in Wuhan city and the current situation of the development of the club, aims to promote Wuhan city fitness industry better and faster development, further meet popular science built body, healthy life needs. This article USES the literature material law, questionnaire survey method and so on, through the field test of Wuhan city fitness club management status in this paper, on the basis of a large number of documents, this paper reveals the fitness club service characteristics and operating characteristics, analyzed the Wuhan city business fitness club management present situation and influence of Wuhan city fitness club main factors and puts forward some corresponding Suggestions. .Key words：Abstract………………………………………………………………………………1 Key words ……………………………………………………………………………1 前言……………………………………………………………………………………2 研究对象及研究方法………………………………………………………………2 1.1 研究对象…………………………………………………………………………3 1.2 研究方法 …………………………………………………………………………3 1.2.1 文献资料法 ……………………………………………………………………4