综合教程Unit3-textA.ppt

Unit 3 Advertising Lead-in: section 1 Lead-in: section 2 Lead-in: section 2 Lead-in: section 3 Lead-in: section 3 Lead-in: section 3 Lead-in: section 4 Lead-in: section 5 （1）Tide’s in, Dirt’s out.　汰渍放进去，污垢洗出来。（对偶） （2）All roads lead to Holiday Inn. 条条大路通向假日酒店。（仿拟All roads lead to Rome） （3）Feel good, fast food.　快餐食品，可口温馨。（尾韵） （4）Crest whitens whites.　佳洁士牙膏使牙齿白上加白。（押头韵） （5）For 25 years, we’ve been flying to only one destinationEXCELLENCE.　最佳服务——25年不变的追求。（夸张） （6）Smooth trip, smooth arrival. 平稳旅行，平稳到达。（反复） （7）If people keep telling you to quit smoking cigarettes, don’t listen… they’re probably trying to trick you into longevity. (American Cancer Society)　如果有人一直叫你戒烟，不要理他……他们大概是想骗你活得久一点。（美国抗癌协会）（反语） Lead-in: section 5 （8）More sun and air for your son and heir. 这里有充足的阳光，清新的空气，一切为了您的子孙后代。（双关） （9）If you leave “Managing Money” alone, Money will manage to leave you alone. 你不理财，财不理你。（回环） Text A: Ways to Advertise on a Tight Budget Pre-reading questions What problems will new businesses encounter concerning advertising? What are the low-cost ways to advertise? patronize (vt): 赞助，惠顾，屈尊 Only the well-to-do could afford to patronize them. 只有富人才能资助他们。 The constantly improving standard of living enables Chinese people to patronize the increasing number of recreational venues . 不断提高的生活水平使中国人能够支付增加的娱乐支出。 We patronize our neighborhood stores. 我们通常到邻近的商店采买。 He resented the way she patronized him. ? 她待他那种屈尊纡贵的样子，他十分愤恨。 supplement n. 增刊，补充物 vt. 补充 I had been so enthralled by reading the serial stories in the magazine supplement. 我一直迷恋着阅读杂志增刊上的连载小说。 Foreign investment will doubtless serve as a major supplement in the building of socialism in our country. 吸收外国资金肯定可以作为我国社会主义建设的重要补充。 She gives private lessons to supplement her income. ? 她给私人授课以贴补收入。 consultation n.咨询，磋商，会诊 He mastered these words through the arduous consultation of the dictionary. ? 通过勤查字典，他掌握了这些单词。 Professional consul