全新主题大学英语2 U3 T.doc

Unit Three The Information Age Section A Privacy in the Information Age PART I Background Information 1. Cybergold In 1995, Nat Goldhaber founded Cybergold in Oakland, California. Cybergold, Inc. was a leading internet incentives and payment technology company that rewards consumers with cash and other rewards for responding to Web-based advertisements and programs. With more than seven million members, Cybergold provided its clients with an efficient means of reaching interested and responsive consumers on the Internet. Cybergold members received a wide selection of programs and activities to participate in and to generate cash, which can be used online for purchases or offline by having it transferred to a VISA card or a bank checking account or donating it to charity. Cybergold’s partners included Visa USA, MBNA, AOL, EarthLink, and Autobytel. It went public in 1999 and was acquired by MyP, Inc. in August 2000 in a stock-for-stock deal worth approximately $160 million. In 2000, MyP, Inc. officially announced that it finalized its acquisition of Cybergold. The combination creates the Internet’s single largest loyalty marketing program, according to Media Metrix, reaching a combined audience of more than 17 million users. PART II Language Study 1. People are introduced to all types of information from print and broadcast media, and they themselves are the object of information collected on an increasing scale. (Para. 1) People are receives of all kind of information from newspapers, TVs, etc. They also become a target of information collection on an increasing level. print: n. [U] business of producing newspapers, magazines and books 印刷行业；出版界 the print media 印刷媒体 print union 出版业公会 At ￡100 each, with a print run of 1, 000 copies per book, the Designer Classics sold out within two months. 每本100英镑，每本印数为1 000份，《设计师经典》在两个月内销售一空。 v. produce words, numbers, or pictures on paper, using a machine which puts ink onto the surface 印刷 They bought a ne