连锁酒店vi设计详细目录.docx

酒店VI设计清单?一、酒店基础要素：（ 14 项）A.Hotel Basic Elements? (14 items)1、标志 1. Symbol2、酒店辅助图案????????????????? 2. Hotel secondary pattern3、酒店标准色辅助色? 3. Hotel standard color secondary color4、标志色彩使用规范????????????? 4. Application criterion of symbol color5、标志明度使用规范????????????? 5. Application criterion of symbol transparency6、酒店中文标准字??????????????? 6. Hotel standard Chinese font7、酒店英文标准字??????????????? 7. Hotel standard English font8、酒店中英文标准字????????????? 8. Hotel standard Chinese and English fonts9、标志与标名组合（横式）??????? 9. Combination of symbol and name (Hor. style)10、标志与标名组合（竖式）?????? 10. Combination of symbol and name (Vert. style)11、各营业部门标志?????????????? 11. Symbols of business departments12、辅助图形的色彩使用规范?????? 12. Color application criterion of secondary graphics13、基本组合???????????????????? 13. Basic combination14、指定印刷字体????????????????? 14. Appointed printing font???二、酒店应用要素：（ 38 项）B.Hotel Application Elements: (38 items)（1）广告类：（ 6 项）????????????? I. Ad (6 items)1、平面广告(1/2版，1/4版)????????? 1. Plane ad2、户外广告牌??????????????????????? 2. Outdoor ad billboard3、户外指引???????????????????????? 3. Outdoor guidepost4、海报广告?????????????????????? 4. Poster ad5、户外灯杆广告旗???????????????? 5. Outdoor lamppost ad flag6、车体广告系列?????????????????? 6. Vehicle ad series（2）宣传赠品类：（ 12 项）???????? II. Gifts and Premiums (12 items):1、T 恤??????????????????????????? 1. T-shirt2、名片夹（礼盒）??????????????????? 2. Business card folder (gift box)3、雨伞?????????????????????????? 3.Umbrella4、帽??????????????????????????????? 4. Cap5、生日卡（版式）???????????????? 5. Birthday card (format)6、圣诞卡（版式）???????????????? 6. Christmas card (format)7、贺年卡（版式）???????????????? 7. New Year card (format)8、台历（版式）?????????????????? 8. Desk calendar (format)9、笔记本???????????????????????? 9. Notebook10、打火机??????????????????????? 10. Lighter11、便签纸盒????????????????????? 11. Notepaper box12、小礼品??????????????????????? 12. Small gifts（3）行政用品：（ 8 项）??????????? III. Executive Articles (8 items)1、公文袋??????????????????????????? 1. Briefcase2、文件夹??????????????????